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Our Leadership team

At Jmhour Lab, our team is a blend of passionate professionals with expertise in digital marketing, data analysis, and customer experience. We collaborate to create innovative solutions that drive growth and improve conversion rates. Committed to staying ahead of industry trends, we ensure our clients receive tailored strategies for sustainable success in the Saudi market.

Co-Founder & CEO

Feras Al-Harbi

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Feras has diverse and extensive background in marketing, data-driven marketing leader with extensive experience in optimizing growth across diverse industries, including retail, government, media, telecommunications, and consultancy. Committed to leveraging insights to drive conversion and enhance customer engagement.

Co-Founder & Board member

Tamim Alghanam

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With a rich background in the retail industry, Tamim is the driving force behind several successful brands. As the CEO of Two company, he leads a portfolio of over 20 brands, steering them towards sustained growth and innovation. Beyond his executive roles, Tamim also contributes his expertise as a board member, playing a crucial role in shaping strategic decisions across his ventures.

Email Strategist

Lamya Qahtan

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Lamiya brings great experience across various fields and industries. Her keen sense of customer behavior guides our creative direction, ensuring that every project resonates with our clients' target audiences and drives meaningful engagement.

UI UX Designer

Mohamed Hatem

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Hatem is a UI/UX designer and CRO specialist who creates clear, user-friendly digital experiences across different industries. He has worked on platforms for government, nonprofit, and commercial sectors, always focusing on usability, simplicity, and real impact. By combining user research with thoughtful testing, he improves user journeys and helps products achieve better conversion and engagement.

Email Engineer

Asad

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Asad, Digital Marketing Specialist with 7+ years of experience, specialized in Retention Marketing and Email Marketing. I create data-driven strategies that foster customer loyalty, drive engagement, and boost conversions. With a proven track record in crafting personalized email campaigns and optimizing marketing performance, I am dedicated to delivering measurable results and helping brands achieve long-term success.

Senior Graphic Designer

Ashraf Alrahmouny

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Ashraf is an experienced graphic designer with extensive knowledge of multiple design platforms and creative tools. Passionate about delivering impactful visual solutions, he consistently aims to translate ideas into compelling designs that drive real results. His strong grasp of both aesthetics and functionality allows him to craft visuals that not only look great but also align with strategic business goals. Ashraf is committed to helping brands communicate clearly, strengthen their identity, and connect with their audiences through thoughtful, results-driven design.

Graphic Designer

Eman Alrefaie

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Eman is a visionary Visual Manager who leads the creative direction at Jmhour Lab. Her expertise spans diverse mediums, including social media, storyboards, and branding. With advanced skills in key design tools, she plays a pivotal role in shaping the visual identity and impact of our projects.

Software Developer

Omar Salloum

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Harnesses A/B testing to boost conversion rates and builds resilient backend services that scale with our user base.
Leverages modern web‑service integrations to automate and personalize customer communications.
Creates lightweight, front‑end experiments that iterate on UX in real‑time—without sacrificing performance.
Collaborates closely with design and marketing teams to translate data‑driven insights into polished features.

Business development Manager

Ziyad Al-Harbi

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Ziyad is a passionate Business Development Manager whose deep insights and knowledge in accelerating growth have helped numerous clients achieve their goals. His strategic approach and commitment to client success make him a key driver of business expansion at Jmhour Lab.

Jmhour Lab Story

​Jmhour Lab started in first quarter of 2020, however, in its current form, the company began in January 2023.
Since CRO is relatively new to the market, our primary concern was to hire the right people.  It wasn't just about finding great and exceptional individuals, but also about the learning curve.


Any new sector comes with a learning curve, and the more complex the sector, the longer the curve takes.

Today, with our team complete, we have opened our doors to businesses that need growth, fully prepared. At Jmhour Lab, we aspire to enrich marketing knowledge in Conversion Rate Optimization and customer retention by offering exceptional solutions and complementary services.

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